CAMPAIGN ACTIVATION
A BITE OF NOSTALGIA
Executed the "A Bite of Nostalgia" online-to-offline campaign for Tony Roma’s, designed to evoke customers’ childhood memories & bring families back to dine. Introduced the seasonal "Bombtatoes" menu to attract new visitors and collaborated with food KOLs to amplify awareness. Beyond digital efforts, we launched in-store promotions & menu innovations, leading to higher sales, more visitors, and renewed recognition from Tony Roma’s headquarters.
AIRYLEX : EVERYWHERE, ANYWHERE.
To launch Airylex, a new product line from fashion brand Hertape, a full-funnel digital campaign was executed, covering concept, photoshoot, campaign video, supporting content, and digital ads rollout. The creative focused on lightness, movement, and freedom, reflecting Airylex’s unique fabric characteristics. As a result, Hertape saw a 37% sales increase during the launch period, directly driven by the campaign’s strong performance.
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KUKAI SPECIAL COLLABORATION
KUKAI, a fashion brand, collaborated with Laura the Movie to launch a limited collection, aiming to boost awareness and drive buzz around the release. Handled end-to-end, from digital strategy to content direction and video production, the campaign’s main video reached 500K+ views with over 60K likes, supported by additional content that gained 600K+ views. This collaboration successfully positioned KUKAI within the film and fashion crossover space.
LEBIH UNTUNG DI SEABANK
As a digital bank, Seabank launched the #LebihUntungdiSeabank campaign to attract new customers and encourage saving through the platform. The campaign strategy included concept development, a giveaway competition, and KOL collaborations, designed to boost engagement and drive user acquisition.