MY RESUME
WORK
EXPERIENCE
Creative Lead | Temanstartup
March 2024 - Present
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Manage and lead the creative team, ensuring the quality and timely delivery of all creative projects.
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Maintain high standards of quality for all creative output, providing guidance and feedback to the team.
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Develop comprehensive proposal decks and oversee strategic plan execution to meet client objectives.
Brand Strategist | Temanstartup
Jan 2023 - Feb 2024
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Handled 30+ brands: Branding, events, social media, and campaign strategy across diverse industries.
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Interacted with clients, listened to their needs, and designed tailored strategies for good solutions.
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Translated all research and strategy into decks, collaborating with creative teams for effective output.
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Responsible for metrics and Key Performance Indicators (KPIs) as measures of campaign and brand strategy success.
Brand Marketing | Seabank
Feb 2022 - Oct 2022
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Responsible for several SeaBank campaigns that will run on social media.
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Work closely with the KOL team to find the right KOL and control the quality of posts from KOL.
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Responsible for internal campaign and the objectives of OM Ads Boosting for social media.
Social Media Specialist | Cretivox
June 2021 - Nov 2021
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Responsible for managing content on social media, strategize and execute campaigns from various clients on social media.
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Handled more than 20 clients with various briefs (AIA, Ajaib, Ternak Uang, OCBC, Disney+Hotstar, etc.)
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Achievements: getting +200k followers on TikTok and +110k followers on Instagram for 6 months.
EDUCATION
Bachelor of Information Systems | Bina Nusantara University
GPA : 3.59 | July 2019 - July 2023
Relevant coursework : Entrepreneurship Market Validation, Business Web Solution, Knowledge Management, E-Business Design, Digital and New Media, Research Methods in Information System, Business Application Development, Data and Information Management.
SKILLS & EXPERTISE
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Brand Strategy & Campaigns – Creating and executing effective brand strategies, managing campaigns across different industries.
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Social Media Management – Planning and executing social media strategies, growing audience engagement.
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Copywriting & Content Creation – Crafting compelling content for digital platforms.
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Creative Direction – Leading creative teams, ensuring high-quality project execution.
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Digital Marketing & KOL Management – Handling influencer collaborations, optimizing content reach.
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Event Planning & Activation – Organizing and executing brand events and activations.
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Data-Driven Decision Making – Analyzing KPIs and campaign performance to optimize strategies.
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Team Leadership & Collaboration – Managing creative teams and working closely with clients to achieve objectives.