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MY RESUME

WORK
EXPERIENCE

Creative Lead | Temanstartup

March 2024 - Present

  • Manage and lead the creative team, ensuring the quality and timely delivery of all creative projects.

  • Maintain high standards of quality for all creative output, providing guidance and feedback to the team.

  • Develop comprehensive proposal decks and oversee strategic plan execution to meet client objectives.

Brand Strategist | Temanstartup

Jan 2023 - Feb 2024

  • Handled 30+ brands: Branding, events, social media, and campaign strategy across diverse industries.

  • Interacted with clients, listened to their needs, and designed tailored strategies for good solutions.

  • Translated all research and strategy into decks, collaborating with creative teams for effective output.

  • Responsible for metrics and Key Performance Indicators (KPIs) as measures of campaign and brand strategy success.

Brand Marketing | Seabank

Feb 2022 - Oct 2022

  • Responsible for several SeaBank campaigns that will run on social media.

  • Work closely with the KOL team to find the right KOL and control the quality of posts from KOL.

  • Responsible for internal campaign and the objectives of OM Ads Boosting for social media.

Social Media Specialist | Cretivox

June 2021 - Nov 2021

  • Responsible for managing content on social media, strategize and execute campaigns from various clients on social media.

  • Handled more than 20 clients with various briefs (AIA, Ajaib, Ternak Uang, OCBC, Disney+Hotstar, etc.)

  • Achievements: getting +200k followers on TikTok and +110k followers on Instagram for 6 months.

EDUCATION

Bachelor of Information Systems | Bina Nusantara University

GPA : 3.59 | July 2019 - July 2023

Relevant coursework : Entrepreneurship Market Validation, Business Web Solution, Knowledge Management, E-Business Design, Digital and New Media, Research Methods in Information System, Business Application Development, Data and Information Management.

SKILLS & EXPERTISE

  • Brand Strategy & Campaigns – Creating and executing effective brand strategies, managing campaigns across different industries.
     

  • Social Media Management – Planning and executing social media strategies, growing audience engagement.
     

  • Copywriting & Content Creation – Crafting compelling content for digital platforms.
     

  • Creative Direction – Leading creative teams, ensuring high-quality project execution.
     

  • Digital Marketing & KOL Management – Handling influencer collaborations, optimizing content reach.
     

  • Event Planning & Activation – Organizing and executing brand events and activations.
     

  • Data-Driven Decision Making – Analyzing KPIs and campaign performance to optimize strategies.
     

  • Team Leadership & Collaboration – Managing creative teams and working closely with clients to achieve objectives.

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